Monday, January 16, 2012

Super PACs: A new media weapon - Listening Post - Al Jazeera English

Super PACs: A new media weapon - Listening Post - Al Jazeera English

It is election year in the US and in the run-up to the vote, Republican candidates are head-to-head in the race to become their party's nominee. This campaign however, has seen the emergence of a new media strategy in the form of the Super PAC (Political Action Committee).

Super PACs are funded by American individuals, corporations and unions, who are legally allowed to donate as much money as they want to supposedly independent organisations but which are linked to a particular candidate. These Super PACs then unleash a slew of political TV ads that are not designed to support their candidate but rather take down the opposition. And so far they seem to be working.

In this week's News Divide, we analyse this new media weapon and look at how it is impacting the Republican nomination.

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